Become your own financial advisor and play the stock market
Become your own financial advisor. The internet has made this easily within reach of the common man, thanks to sites such as Moneysavingexpert, Motley Fool, Moneysupermarket and Interactive Investor. 'Independent' financial advisors can never truly be independent because they do it for a living and are paid different commissions by different companies and on different products. They have to find the right products for your needs, but within that they are still selecting from different options or suppliers with different commissions. If you 'trust' your financial advisor to put your money where they advise, you are giving them a licence to find the most lucrative deals for themselves. Furthermore, they are bound by the financial advisory code in which they operate - always advocating a broadly diversified portfolio with, for example, a maximum of 5% in emerging markets and 5% in commodities. A broadly diversified portfolio ensures returns will be mediocre at best, as you will be invested in what's hot but also what's not. Furthermore, the best returns over the last 5 years have been in emerging markets and commodities - so not only would you be over-diversfied but you'd have the lowest percentage holdings in the best markets.
If the stock market seems a black art that should be left alone, that's because the banks and brokers try to keep it that way. You give them your money and they give you an adequate return, whilst making a much more handsome return themselves. If you put your money into a savings account, the bank will then put it to work either on the stock market or to a borrowing institution paying a much higher rate. Either way, they are making more money on your money than you are. Spend 12 months learning the ways of the stock market, and use it for the rest of your life. Nothing beats stocks as an asset class over the long term - and losses from the big stock market crashes of history were recouped within 2-3 years just by staying put.
How to start investing in and trading shares and funds
Beginners can learn the basics at Interactive Investor (iii) or at Motley Fool, but a more in-depth introduction should be undertaken through the range of books on offer at your local library. Next, the beginner should follow business and finance news in the national newspapers and on the BBC website and then delve deeper by following news and articles on Bloomberg, iii, Moneyweek, Zealllc and Motley Fool. Hoodless Brennan currently offer the cheapest trading service, and Fidelity offers the best all-round fund trading service - but compare the options at Moneysupermarket and using national newspaper articles. Use Digital Look for in-depth share analysis, iii as a share portfolio tool and for the investor forums (also on ADVFN), and use Morningstar for its fund analysis tool. It will soon become clear that there is rarely consensus on where the markets or headed or whether particular shares or sectors are going to rise or fall, and there is no fool-proof system for making gains. The investor needs to find their own system and make their own judgement where and when to buy and sell (though extracting a little wisdom from each of the systems below should serve you well). But just remember that stocks outperform all other asset classes over the long run - so don't get too impatient, don't get too greedy, but DO get in.
Momentum Investing: The trend is your friend. Buy stocks that have recently outperformed the market, in anticipation that they will continue to do so. The potential downside is acquiring stocks that are peaking and about to tumble.
Value Investing: Analysis of individual company fundamentals in relation to their share price, to find opportunities where the market has mis-priced a stock in the short or medium term. The potential downside is a long wait before the share price rises to true value, missing out on gains elsewhere in the market.
Growth Investing: Buy shares in companies with excellent potential for growth and earnings, identified by standard growth metrics. The potential downside is that growth potential is often priced into an inflated current share price.
Contrarian Investing: Contrarians bet against popular investment trends. When shares are tumbling and all are selling they will buy. They steer clear of the herd. The potential downside is they can be "catching a falling knife" or, like Value Investors, waiting a long time before their contrarian move is proved correct.
Top-down Investing: Investing based on macro-economic trends. Investors study GDP, inflation, interest rates, consumer expectations. Investors typically pour over country or sector specific funds or index-tracker shares from a global range. The potential downside is that investors miss out on the spectacular gains of individual well-researched stellar stocks or put money in risky overseas territories.
Bottom-up Investing: Investing based on individual companies' financials and business, studying cashflow, price-to-earnings, dividend yield, and comparing with other companies in the sector or region. Due to practicalities, investors typically pour over UK stocks. The potential downside is that all companies in the sector, region or country tumble due to macro-economic developments, or that a single company falls foul of unforeseen circumstances reducing the stock price to worthless.
Technical Analysis Investing: Using price and volume charts to find trends and patterns, and acting accordingly, ignoring fundamentals. As some investors use technical analysis it becomes a self-fulfilling prophesy to a certain extent. The potential downside is that a pattern can be found anywhere you look and history does not always repeat itself.
NB: A recent London Business School report has found Momentum Investing to be the most successful style of stock market trading. Momentum Investing would have averaged you 15.2% annual gains over the past century, compared to 9.4% by buying and holding a FTSE 100 index tracker.
Here's how to do it. You need to buy (or go 'long' on) the top 20 performers from over the last 12 months of the FSTE 100 index and sell (or 'short' - this can be done on a spreadbetting account - see our Spreadbetting page for more information) the bottom 20 performers. Then once a month you need to review your portfolio and switch stocks to ensure you are continually trading the top and bottom 20%. Using iii (use the stock filter here and select FTSE 100 companies only and annual performance) or Digital Look you can identify which the top 20 and bottom 20 are, and each month check to see which companies have moved in or out of these extremes. Close your positions on those that have moved out and open new 'long' or 'short' positions on those that have moved in.
NB: Whilst this method has been proven to beat the FTSE 100 stock market returns it does not guarantee a profit. If the FTSE has a significant down year you may well turn a loss too, but less of a loss than the index itself. If you have the discipline to implement this system consistently over many years though, it should reap handsome returns.
Dividends and Benefits
There are 3 reasons to hold shares:
Capital accumulation
Dividends
Misc Benefits
Shares have recently performed poorly in terms of capital accumulation.
However, add in dividends and the picture changes - over the long term dividends add another 50% on to the return from shares. You can find out which companies are yielding the highest dividend payments in most of the broadsheet newspapers.
Add in benefits and it looks better still. Examples are M&S vouchers for holding M&S shares, an on-going percentage discount at various other retailer shares, or 2% off a new Persimmon home if you are a Persimmon shareholder (so if you are about to buy a Persimmon home, get some shares first). The full list of available benefits is here.
How to pay no tax on shares
There is a 0.5% stampt duty tax on UK shares that is paid to your broker on share purchases and passed on to the Goverment. May not sound much, but on a £10k trade it's £50. To avoid it, you could go for foreign shares which are largely exempt. Most on-line brokers now offer a range of foreign shares - assess the breadth of the range before you dive in. Going global in your investments also gives you access to the best opportunities. After all, if the UK market is performing badly, it's a difficult job trying to pick winners.
Alternatively go for Exchange Traded Funds (ETFs), which also are free of stamp duty. These work in the same way as index-tracking funds (e.g. tracking the performance of the Brazilian stock market as a whole rather than buying individual Brazilian stocks), but you can buy and sell them during the trading day like shares. Search for Ishares on your on-line broker and a range of ETFs will be returned. Some ETFs track country specific indexes, others track commodities such as oil, gold, coffee or corn. Another advantage of ETFs is that you are not exposed to the danger of going bust that accompanies a single company share.
Finally, there is spread betting, which not only is free of stamp duty but also there are no dealing fees and all gains are capital gains tax-free. Spread betting can be undertaken on individual stocks, indexes, commodities, pretty much everything. However, it is high risk in that you can lose more than your original stake. Spread betting firms quote a future price band for a stock, index or commodity. If you think the price will exceed this you can bet, say, £10 for each point (pence) above the band. So, you are leveraging the underlying investment and stand to make much more than if you were just invested in the stock. Equally though, if the price drops then you will also be liable for £10 for each pence downward. Take advantage of the spreadbetting introductory offers: see
this page for details.
Currencies
Unless you are soley in invested in UK domestic companies that only have UK customers, then the movement of currencies will impact your investments. Most UK blue chips are active in many foreign markets, meaning their incomes are in a range of currencies, which when translated back into sterling or dollars for accounting purposes are very much influenced by exchange rates. Now as advised above, to give yourself the best chance of high returns you should be looking global in your investments. In the last 5 years the best returns have come from emerging powerhouses such as China and India, and countries rich in natural resources, such as Brazil and Russia. Japan has emerged from its long recession and perhaps offers good future returns. The UK has performed well too, but you should always target the very best performing investment markets. By investing in funds or ETFs you can tap into these markets. However, by doing so, you are exposed to the performance of the respective currencies versus sterling. Let's say you invest in a fund that tracks the Thai stock market and Thai stocks rise by 15% over a 1 year period, but at the same time the baht currency drops versus sterling by 15% then you will effectively make no gain, and this will be reflected in the fund's daily performance which is presented to you in sterling, so net of stock price movement and net of exchange rate movement. If you want to follow the source of the fund's fortunes you need to be looking at both the stock market performance (e.g. on Bloomberg) and the currency performance (e.g. on BBC Market Data), and more importantly you need to be following the forecasts and predictions for the future stock market and currency performances, in order to judge where you should be investing. Over the past 12 months sterling has risen against most currencies, because of the strength of the UK economy and the steadily increasing interest rates which attract money into the country. This has reduced returns from overseas investments. Whether this continues depends very much on whether the housing market maintains its strength and whether the Government can reign in the widening trade deficit. You can follow currency and exchange rate news and predictions on Bloomberg and ADVFN.
Scams: Share buyback fraud, Make A Million seminars, Trading Systems
Be aware of these scams.
Investors in small high-tech companies may get scam calls offering to buy your shares off you for say 50 times the market rate on the grounds of a takeover. You are then asked to pay an upfront fee to join this privileged takeover group. Pay that and that's the last you'll hear of them... There's no way that any 'major private investor' or fund manager would want to corner the market in a company's shares by buying them at fifty times the usual price. Even in genuine corporate takeovers, paying premiums of, say, 50% over the prevailing price is unusual.
Stock market seminars promise to make you rich by investing in shares or other assets. Such investments could make you rich, but the advice and informatoin you need is free from sites such as this or from library books. The only people who get rich from these courses are the organisers, who charge thousands of pounds for their 'inside secrets'.
Beware of packages promising guaranteed market-beating returns with low risk. If you came up with a sure-fire way to beat the market, the smart thing to do would be to keep it to yourself in order to reap maximum rewards. Alternatively, you could sell it for tens of millions to an investment bank such as Goldman Sachs and then retire to your own private island. The last thing that you'd want to do is to share your secrets with the public, right?
| Website or Document | Description |
| Moneysavingexpert | Source for loopholes, freebies, bargains, offers, money-saving and money-making tips and forums, plus weekly mail-out featuring the best |
Moneysupermarket | Compare and find the cheapest share dealing service |
| Motley fool | Independent financial product comparison, share tips, investor advice, tips and forums, useful daily, weekly and monthly mail-outs |
| Interactive Investor | Share dealing, Share and Fund portfolio tool, investor forums, financial and investment news and articles. Useful mail-outs. |
| Morningstar | Comprehensive guide to UK investment funds and unit trusts - compare performance and returns and see every available fund/trust that you could consider, here. Useful portfolio tool to track returns on holdings over all timescales. |
| Digital Look | Research tool for shares. Detailed and comprehensive statistics and analysis tools and data for companies. |
| Fidelity | The most comprehensive investment fund supermarket available for the widest choice when purchasing funds - includes many providers as well as Fidelity's on and off shore ranges (only the on-shore funds can be bought in ISA wrappers). Cheap switching fees when moving from one fund to another. Account manage your fund portfolio here. |
| Hoodless Brennan | Hoodless Brennan is the cheapest on-line broker, however as of 1 Oct 2007 they have introdcued a dormancy charge: if you have not traded in the quarter there is a £5 maintenance charge (inclusive of VAT) to pay. If you don't regularly trade, see Moneysupermarket for comparison of alternatives. |
| Bloomberg | A premier site for up to the minute and comprehensive news and financial information. The ideal place to track the ups and downs of the global stock markets each day, and to follow what's going on with stocks, bonds, currencies and commodities. |
| Moneyweek | Intelligent easy-to-read analysis of the week's financial news, with practical and well-judged investment advice. A great source of macro-economic news analysis for 'top-down' investors. |
| Advfn | Stock prices, quotes, stock charts, market news, share forums. User-unfriendly site, but useful for (1) free real-time stock quotes for timing a share trade (other free quotes are 15 minutes delayed) and (2) busier share forums than Interactive Investor |
| The Bullion Desk | The perfect resource for gold or gold-miner investors. Gold prices, gold charts and streaming market news - supplying links to all the latest stories, articles and viewpoints. |
| Zealllc | Comprehensive free weekly web essays with reliable track record in researching and analysing financial market trends - currently very much commodities and miner focussed. |
| BBC | Used for global news, business news, economic news, market data. |
| The Times | Used for business news, economic news, personal finance news, market data. |
| Stockcharts | Free stock, commodity and index charts |